watsonx

Quantum Brand Ecosystem

System Aesthetics

An agile + responsive lab, striving to forecast societal, environmental + technological shifts. Conceiving, drafting and visualising transformative, speculative visions – A catalyst for sea change.




About

Work 

Instagram

An evolution of Instagram’s most iconic and recognisable brand asset – the gradient – representing the dynamic energy people create when coming together on the platform.

Global Gradient Toolkit

Fairlight

Instruments of Discovery

We helped IBM launch their new enterprise-ready watsonx AI platform, creating an interactive experience to showcase its capabilities at leading AI conferences and events worldwide, including World Summit AI Amsterdam, Gartner IT Symposium Orlando, and IBM Think 2024 Boston.

Under The Surface

OVO Energy

The OVO Energy Forecast is a powerful, data-driven, collective artwork that tells the story of thousands of everyday lives across the UK. 

Forecast

Nike

Nike Rise: Intelligent Retail System - connects global fleet of stores and brand in realtime using Generative design + AI.

Rise: Intelligent Retail System

A suite of visual brand systems developed for IBM Quantum, spanning digital, product and events.

Jaguar Land Rover

 A series of artist commissioned time-based digital sculptures.

What moves you?

Product Trial turned Experience: A Global Retail Interactive for On Running

Try On - Global Retail Interactive

Adidas

Stan Smith MYLO™

FIELD.IO

Explore time through morphing accelerated earth landscapes.

DeepTime

An interactive in-store running installation

Running Lab

An audio visual collaboration – gestural, expressive, and driven by a deep sound analysis

Think 2020

OPPO

Living Memories

Barbican

Together: the distance between (us)

Google

Sensing Spaces

Visualising Quantum Utility and Quantum Error Mitigation

Quantum Utility Paper

IKEA Space10

Speculative ideas around the themes of Playful Learning, Privacy + Trust, Health + Wellbeing

Everyday Experiments

Envision

Infinite Earth Song

REAL/RAW/FAST Identity System

Wired

Studies of form, structure and behaviour of Artificial Intelligence algorithms

Fairlight Cycles

On-frame graphics of the new Strael 3.0 bike

Strael 3.0

Experience spaces for true connection and imagination

Unseen X

Visa

Global Rebrand

Seven generative visual systems illustrate IBM's core themes and services

Think 2019

Ailsa Bay

A series of visual experiments that take a microscopic look at the science of taste

The Science of Taste

KAPSARC

An installation of three ever-evolving generative artworks

Vision Wall

An interactive running experience that transforms you into a Force of Nature.

Force of Nature

Microsoft

An interactive and immersive light installation

Responsive Potential

Adidas by Stella McCartney

Barricade SS15

Toyota

An infinite, generative journey through minimal architectures and spatial drawings

Unique Flow

British Library

Chorus

VASHI

An infinite growing, interactive archive of personal love messages

Love Wall

Monotype

Three unique digital art installations explore the future of typography

Type Reinvented

Digital Buddy

BUCHI

A unique visual language to bring Büchi's science to life

Aggregate States

A perfectly non-rational Approach to sensing Dimensions and Volume

Extreme Measures

Spatial Instrument

A Digital Twin for every Object in my Home

Chain of Traceability

Fort Builder

Imagining a mixed reality experience that can extend the boundaries of your home

Sonic Healing

Chivas Regal

Generative artworks - using DNA data as a source

The Essence

A minimalist and classical new concept for graphics, photographic style and composition

Untouchable Speed

Lululemon

A playful and poetic interactive yoga experience

Finding Stillness

A dynamic video installation on a 15m curved screen

Track + Field

The Space

Drifting through an abstract cityscape: An interactive digital environment

City of Drones

GF Smith

Generative Design meets Digital Print in these 10,000 unique cover artworks

10000 Digital Paintings

Diesel

Film studies on how we perceive and navigate the new hybrids of real and virtual landscapes

New Natures AW15

Six individual films pick up on the obsessions of our digital culture

New Natures SS16

Miami Blues SS17

Winton Capital

An array of virtual, moving sculptures, casting the complexity of global trading

Forms of Finance

Hakkasan

A living and breathing sculpture of glass, light, colour and fog