Storytelling

Nike

Untouchable Speed

FIELD worked with Nike on the new Global Design Directive for American Football – shifting the image of the sport from aggressive to strategic.

Untouchable Speed is a minimalist and classical new concept for graphics, photographic style and composition, focussed on the athleticism and tactical finesse of the sport, and inspired by the heroism of greek sculpture.

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Field
Field
Field

Gear Up For Game Day

Following an intensive consulting and art direction phase, FIELD designed Nike’s Gear Up for Game Day campaign as a suite of films, retail installations, online and social media assets, to promote the NFL Games hosted at London’s Wembley Stadium in autumn 2015

Field
Field
Field
Field
Field

Creative Director

Marcus Wendt

Design & Animation

Paul Mumford

Design & Animation

Paul Brenner

Design & Animation

Julien Simshauser

Design & Animation

Luke Hale

Design & Animation

Ryan Dzierzek

Design & Animation

Olof Storm

Sound Design

Jochen Mader

Producer

Valtteri Laihanen

Documentation

James Medcraft

Retail Design

Millington Associates

About

An agile + responsive lab, striving to forecast societal, environmental + technological shifts. Conceiving, drafting and visualising transformative, speculative visions – A catalyst for sea change.


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