Storytelling
Untouchable Speed
FIELD worked with Nike on the new Global Design Directive for American Football – shifting the image of the sport from aggressive to strategic.
Untouchable Speed is a minimalist and classical new concept for graphics, photographic style and composition, focussed on the athleticism and tactical finesse of the sport, and inspired by the heroism of greek sculpture.
Gear Up For Game Day
Following an intensive consulting and art direction phase, FIELD designed Nike’s Gear Up for Game Day campaign as a suite of films, retail installations, online and social media assets, to promote the NFL Games hosted at London’s Wembley Stadium in autumn 2015
Creative Director
Marcus Wendt
Design & Animation
Paul Mumford
Design & Animation
Paul Brenner
Design & Animation
Julien Simshauser
Design & Animation
Luke Hale
Design & Animation
Ryan Dzierzek
Design & Animation
Olof Storm
Sound Design
Jochen Mader
Producer
Valtteri Laihanen
Documentation
James Medcraft
Retail Design
Millington Associates
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