Experiential

Diesel

Miami Blues SS17

Summer days of fun and games, long shadows and neon nights – before it all starts over again.

Miami Blues is a looping short film created for Diesel’s Summer 2017 retail displays. Inspired by Miami’s summer heat and the Memphis Group’s playful geometric sculptures. Shown in Diesel stores worldwide, including the London Covent Garden boutique.

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Commissioned by

Diesel S.p.A

Creative Director

Vera-Maria Glahn

Creative Director

Marcus Wendt

Art Direction + Animation

Olof Storm

Project Management

Alexandra von Maur

Photography

Julien Bauzin

About

An agile + responsive lab, striving to forecast societal, environmental + technological shifts. Conceiving, drafting and visualising transformative, speculative visions – A catalyst for sea change.


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