Branding
What moves you?
What moves you?
We teamed up with Avantgarde + CAYA to communicate the design philosophy and distinct characteristics of Jaguar + Land Rover through a series of commissioned time-based digital sculptures.
Reimagining the future of modern luxury by design.
Future positive design + innovation, ephemeral light-based sketches generated with light refractions through invisible objects.
The matter of light.
Creating immaterial digital imagery through physical rendering techniques to elevate JLR's use of cutting-edge technology and premium materials. With a focus on providing a exquisite and immersive mood around the cars of both brands.
Research + Development
Utilising shadows, reflections, refractions + caustics to sculpt with light.
Research + Development
Sculpting through subtraction
Process
Agency
Avantgarde + CAYA
Executive Creative Direction
Marcus Wendt
Creative Director
Mike Hughes
Creative Director
Paul Brenner
Design & Animation
Margot Hofmans
Head of Production
Jamie Raap
Producer
Marika May
Design & Animation
Phil Bonum
Design & Animation
Ariel Lu
Design & Animation
Dan Hoopert
3D Design
Nikolai Pulger
3D Design
Bennet Meyer
About
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