Adidas by Stella McCartney

Commissioned by

Made Thought

Agency

Concept

Technical precision meets fluid elegance in the SS15 Barricade artwork, created by FIELD and Made Thought for Adidas by Stella McCartney.

Dynamic flow fields, precisely mapped into the scene, emphasize Caroline Wozniacki’s powerful moves, creating a visual balance of technical precision and fluid elegance. The print and motion graphics launched in two sets, timed with the Australian Open and the French Open.

FIELD and Made Thought joined forces for the latest Adidas by Stella McCartney Barricade SS15 campaign, launching at the Australian Open.

In print and motion graphics, Caroline Wozniacki’s powerful moves carve through flow fields mapped into the scene, creating a visual balance of technical precision and fluid elegance.

adidas by Stella McCartney Barricade SS15 - Compilation

Credits

Creative Director

Design & Animation

Producer

Audionerve

Sound Design

Barricade SS15

Try On - Global Retail Interactive

Stan Smith MYLO™

Sensing Spaces

An agile + responsive lab, striving to forecast societal, environmental + technological shifts. Conceiving, drafting and visualising transformative, speculative visions – A catalyst for sea change.




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