Experiential

Lululemon

Finding Stillness

Field

For Lululemon’s new flagship store in Regent Street, FIELD have created a playful and poetic interactive yoga experience, to stimulate your senses and make you feel the energy within. On a larger-than-life screen, your poses and movements transform into dynamic and ephemeral sculptures of colour.

The installation pulls you away from the buzz of the city for a moment – finding stillness, happiness, and having fun moving in Lululemon apparel.

Field
Field
Field

Commissioned by

Lululemon

Creative Director

Marcus Wendt

Producer

Maran Coates

Developer

Frank Reitberger

Developer

Felix Faire

Developer

Maik Gross

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An agile + responsive lab, striving to forecast societal, environmental + technological shifts. Conceiving, drafting and visualising transformative, speculative visions – A catalyst for sea change.


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