Can we measure the impact of design on our wellbeing?

Together with Google's Seed studio we conducted a public experiment at Milan Design Week to find the answer to this question.

Participants wore bracelets equipped with biometric sensors and embarked on a journey through a series of unique and stimulating interior spaces.

Their neuroaesthetic responses were recorded and transformed into watercoloured data-visualisations at the end of their visit.

To our surprise the results were strikingly personal, the response varied significantly from person to person across all spaces, which made the experience both personal and memorable and a great experiment to watch unfold.

We're incredibly curious and love to create interfaces that do & feel more — using emerging technologies to craft future ways of communication and play.

If you're interested in learning more about our approach to design research and generative AI technology, please get in touch to set up a short intro with our creative team.