
Through innovative technology and industry expertise, IBM is changing how the world works by building smarter businesses.



 is IBM’s flagship conference, inviting businesses and thought leaders to discuss new and emerging technologies which will fuel the world’s next industrial transformation.

Seven generative Visual Systems illustrate IBM core themes and services to form the visual identity of the event, and provide a huge range of still and motion output to cater for 30k attendee conference in downtown San Francisco.

Seven generative visual systems illustrate IBM's core themes and services

Intro

Concept

Credits

Continuously evolving large scale cloud architectures, smart and seamless scaling.

Adaptation

The journey from individual components to large scale solutions, aided by smart transformations.

Construction

IBM think 2019 Reflection

Machine learning visualised as a dynamically transformed crystalline object.

Reflection

IBM think 2019 Generation

Generation From a chaotic explosion of unstructured data to ordered and insightful discoveries, through intelligent pattern recognition and analysis.

Generation

IBM think 2019 Protection

A dynamic and evolving system of colour and soft, fluid texture, which envelops systems in a protective shield.

Protection

IBM think 2019 Transition

IBM Optimizing Performance

A dynamic cloud space, with constant flow, is organic but organised.

Transition

IBM think 2019 Community

Studies of social dynamics expressed through playful abstract shapes + animation.

Community

Think 2019

Global Rebrand

Sensing Spaces

An agile + responsive lab, striving to forecast societal, environmental + technological shifts. Conceiving, drafting and visualising transformative, speculative visions – A catalyst for sea change.


