Branding

Nike

Track + Field

Athletic Motion + Dynamic Patterns

A dynamic video installation on a 15m curved screen, setting the scene at Nike’s Amsterdam Clubhouse. An abstract brand film driven by athletic motion capture and dynamic Flyknit patterns, designed to amplify the reveal of Nike’s Olympic uniforms for Rio.

Creative Director

Marcus Wendt

Executive Producer

Vera-Maria Glahn

Art Direction

Olof Storm

Design & Animation

Michael Parker

Design & Animation

Dan Hoopert

Producer

Maran Coates

Sound Design

Jamie Teasdale

Documentation

Aad Hoofendoorn

About

An agile + responsive lab, striving to forecast societal, environmental + technological shifts. Conceiving, drafting and visualising transformative, speculative visions – A catalyst for sea change.


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