Neural networks and machine learning are the building blocks of many IBM businesses showcased at Think 2019, and have an increasing influence over our lives and how technology around us functions.
REFLECTION: Visualising Machine Learning & Neural Networks
To illustrate intangible, invisible technologies, the visuals for Reflection used a relatable material – glass – which can take on the qualities of a smart, technical structure. Using the glass as a series of filters, similar to the way in which neural networks are built and learn, touches of colour add a prismatic quality and highlight the facets of the machinery.
In Collaboration With
IBM Brand Experience and Design
Creative Director
Marcus Wendt
Design & Animation
Julien Bauzin
Executive Producer
Norra Abdul Rahum
Producer
Alice Shaughnessy
Design & Animation
Will Denning
Sound Design
Kuedo
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