Branding

IBM

Adaptation

Cloud technology allows modern businesses to constantly flex and adapt – respond to fluctuating markets, just-in-time supply chains, and customer needs.

A continuously evolving visual system, with a fundamental sense of structure and support. Designed for one of the biggest thematic campuses at Think 2019: Cloud and Infrastructure.

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In Collaboration With

IBM Brand Experience and Design

Creative Director

Marcus Wendt

Design & Animation

Xander Marritt

Producer

Alice Shaughnessy

Design & Animation

Rupert Burton

Design & Animation

Chris Hanson

Design & Animation

Dan Hoopert

Sound Design

Kuedo

About

An agile + responsive lab, striving to forecast societal, environmental + technological shifts. Conceiving, drafting and visualising transformative, speculative visions – A catalyst for sea change.


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