Brand Expression


Unique Flow

Lights, mood, and colour palettes echo the visual impressions of urban environments, by day and by night. A continuous flow takes you through an ever-evolving environment, travelling on elegant calligraphic lines that trace along the features of the car. Each key press triggers an audio-visual event along the road – the atmosphere shifts every moment as sounds and visual impressions flash by, conveying the sensorial experience of driving in the city.

An infinite, generative journey through minimal architectures and spatial drawings: interactive experience and print artworks, commissioned by Toyota for the launch of the C-HR model.

At the Geneva Motorshow in March 2016, Unique Flow appeared as an interactive installation on Toyota’s stand, allowing visitors to play and share their own artworks.

Commissioned by


Creative Director

Marcus Wendt

Art Direction

Paul Brenner

3D Design

Dan Hoopert

Creative Code

Damien Mortini

Creative Code

Mark Lundin


James Medcraft

Sound Design

Simon Pyke


Valtteri Laihanen