Storytelling

Nike

Untouchable Speed

FIELD worked with Nike on the new Global Design Directive for American Football – shifting the image of the sport from aggressive to strategic.

Untouchable Speed is a minimalist and classical new concept for graphics, photographic style and composition, focussed on the athleticism and tactical finesse of the sport, and inspired by the heroism of greek sculpture.

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Field
Field
Field

Gear Up For Game Day

Following an intensive consulting and art direction phase, FIELD designed Nike’s Gear Up for Game Day campaign as a suite of films, retail installations, online and social media assets, to promote the NFL Games hosted at London’s Wembley Stadium in autumn 2015

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Field
Field
Field
Field

Creative Director

Marcus Wendt

Design & Animation

Paul Mumford

Design & Animation

Paul Brenner

Design & Animation

Julien Simshauser

Design & Animation

Luke Hale

Design & Animation

Ryan Dzierzek

Design & Animation

Olof Storm

Sound Design

Jochen Mader

Producer

Valtteri Laihanen

Documentation

James Medcraft

Retail Design

Millington Associates

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An agile + responsive lab, striving to forecast societal, environmental + technological shifts. Conceiving, drafting and visualising transformative, speculative visions – A catalyst for sea change.


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