Nike

Nike EHQ

Commissioned by

Concept

Using Kinect interaction and a treadmill fitted with custom sensors, the installation takes the runner through a journey of immersive visual effects that amplify the feeling of getting into the flow of running.

Created for the April 2015 Nike Innovation Summit at Truman Brewery, London.

An interactive running experience that transforms you into a Force of Nature.

An interactive running installation that transforms your portrait into a Force of Nature. 

Using Kinect interaction and a treadmill fitted with custom sensors, the installation takes the runner through a journey of immersive visual effects that amplify the feeling of getting into a running flow. 

Created for the April 2015 Nike Innovation Summit at Truman Brewery, London. 
http://www.field.io/project/nike-force-of-nature/

Nike Force of Nature

Credits

Creative Director

Project Management

Electronics

Software Development

Studio Kamp

Sound Design

Documentation

Force of Nature

Quantum Brand Ecosystem

Rise: Intelligent Retail System

Sonic Healing

An agile + responsive lab, striving to forecast societal, environmental + technological shifts. Conceiving, drafting and visualising transformative, speculative visions – A catalyst for sea change.


