Experiential

Immersive Experience

Interactive

Experience

Installation

Sculpture

Microsoft

Responsive Potential

An interactive and immersive light installation, proposing new metaphors for speed and agility, connectivity and volume.

The unimaginable complexity of cloud-based systems is condensed into a powerful narrative of cause and effect: A minimal design of travelling light signals illustrates how the system responds to an individual’s actions – on demand, localised, at speed of light.

The new complexities of our world, played out on a minimalist stage, made tangible as an intuitive experience.

The Cloud as Thinking Architecture of Light.

Experience Cloud Intelligence

Responsive Potential was commissioned as an artistic case-study of Microsoft Azure running SAP, illustrating how supply chains become responsive, agile and on-demand when run in the cloud.

The digital transformation of retail, made experienceable.

Field
Field
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Field

Commissioned by

Momentum Worldwide

Creative Director

Marcus Wendt

Producer

Alice Shaughnessy

Software Development

Jonas Otto

Design & Animation

Julien Bauzin

Design & Animation

Arnoud Peron

Design & Animation

Fernando Magalhães

Spatial Design

Matteo Fogale

Sound Design

Jochen Mader

Lighting Consultant

Andrea Cuius

Documentation

Creative Capture Media

Structural Build

Commission by you

About

An agile + responsive lab, striving to forecast societal, environmental + technological shifts. Conceiving, drafting and visualising transformative, speculative visions – A catalyst for sea change.


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