Innovation

Diesel

New Natures SS16

New Nature

A second series of films commissioned by Diesel. Continuing the theme of New Natures, six individual films pick up on the obsessions of our digital culture, and mimic visual mechanisms that have become part of our culture – through minimal graphical interventions on lush tropical scenery.

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The way we struggle to switch off, even in the most captivating surroundings.
The Facebook envy triggered by your co-workers’ holiday snaps.
The way we “travel” on Street View without leaving our swivel chairs.
The way natural beauty isn’t good enough without a filter on it.
The way we want to earn points even for getting out of bed.

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Commissioned by

Diesel S.p.A

Marcus Wendt

Videography + Photography

James Medcraft

Effects Development

David Li

Design & Animation

Olof Storm

Design & Animation

Matt Frodsham

Design & Animation

Dan Hoopert

Design & Animation

Ryan Dzierzek

Design & Animation

Matteo Zamagni

Sound Design

Simon Pyke

Producer

Maran Coates

About

An agile + responsive lab, striving to forecast societal, environmental + technological shifts. Conceiving, drafting and visualising transformative, speculative visions – A catalyst for sea change.


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