Storytelling

Chivas Regal

The Essence

Think of DNA as an Essence – a huge amount of information condensed into a small amount of matter: The moment it unfolds, something magical and unique happens.

For the global launch campaign of its first blend malt whisky Ultis, Chivas Regal commissioned FIELD to create unique generative artworks for each of their 5 master distillers – using their DNA data as a source.

The artworks are minimalist shapes, with an incredible richness of detail on their surfaces and textures – reflecting the idea that a mere 0.1% difference in our genetic codes is what makes every human being unique. An ungraspable, fragile material, and yet it contains the code for life.

Beyond print and motion assets for all channels, the artworks became the set for the campaign’s TV commercial and making-of as an immersive 5-channel video installation.

Field
Field
Field
Field
Field
Field
Field
Field
Field

Campaign By

Havas Worldwide

Creative Director

Marcus Wendt

Producer

Maran Coates

Art Direction

Paul Brenner

Art Direction

Dan Hoopert

Executive Producer

Vera-Maria Glahn

Visual Effects

Michael Parker

Visual Effects

Jonas Otto

Visual Effects

David Li

Design & Animation

Paul Brenner

Design & Animation

Dan Hoopert

Design & Animation

Matteo Zamagni

Sound Design

Jamie Teasdale

About

An agile + responsive lab, striving to forecast societal, environmental + technological shifts. Conceiving, drafting and visualising transformative, speculative visions – A catalyst for sea change.


Keep Exploring

Adidas

Stan Smith MYLO™

OVO Energy

Forecast

Wired

System Aesthetics

Privacy

© FIELD 2024