Global Campaigns

Lululemon

Private: Finding Stillness

Field

For Lululemon’s new flagship store in Regent Street, FIELD have created a playful and poetic interactive yoga experience, to stimulate your senses and make you feel the energy within. On a larger-than-life screen, your poses and movements transform into dynamic and ephemeral sculptures of colour.

The installation pulls you away from the buzz of the city for a moment – finding stillness, happiness, and having fun moving in Lululemon apparel.

Commissioned by

Lululemon

Creative Director

Marcus Wendt

Producer

Maran Coates

Developer

Frank Reitberger

Developer

Felix Faire

Developer

Maik Gross