Rise Generative Visual Centre


An interface between the physical and digital worlds. Rise Generative Visual Centre connects Nike retail spaces to a harmonious brand universe. A powerful creative tool which allows teams within Rise concept stores to visualise a consistent vision across multiple touchpoints and locations.

The Nike Rise GVC system can express local and relatable stories using real time sports data, community interaction and Nike's own product insights. These consumer narratives are mixed with brand content and pushed to touchpoints instantly, from a globally controlled platform, adapting to new sizes and form factors - removing the need to consistently create and render new formats for every store.

Currently sitting in Nike's latest Rise stores in Seoul and London it continues to be rolled out to hundreds of new locations, harnessing the power of connected retail spaces, meta physical virtual reality and creating the foundations for the future of retail.